Starbucks x Peanuts
Brand Strategy & Partnership

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Starbucks x Peanuts
Brand Strategy & Partnership

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Content Creation + Social + Retail + Partner Activations

Starbucks x Peanuts
A Global First for Coffee and Kindness

Starbucks launched their first-ever global campaign in the name of kindness with an exclusive, heartfelt new Snoopy persona—Joe Kind Snoopy. This premier collaboration united the optimism of Peanuts with the daily ritual of Starbucks to uplift the simple, everyday joys of life in a massive celebration of connection, love, and friendship around the world.

Cartoon dog wearing a green apron, holding two cups of coffee on a green background.
Motorcycle parked in front of a Starbucks and Peanuts themed billboard reading "Happiness is... Being Kind", with cartoon characters near the bottom right.
Collection of Peanuts-themed merchandise including a mug, plush toy, yellow t-shirt, cap, water bottle, and card featuring Snoopy and friends, with phrases about happiness and friendship.
Peanuts characters with the phrase 'Happiness is supporting friends' in English and Japanese.