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SmartMagic is the creative superpower behind the world’s most remarkable brands. Equal parts brand development, merchandising strategy and global advertising agency, SmartMagic is a creative company that deftly understands how to translate business goals into impactful strategy and execution.

What We Do

Built, strategized and designed by the creative community’s most brilliant minds, our expertise transcends traditional discovery, insight, and strategy—it fuels impactful go-to-market activation that sparks real-world transformation. We are part think tank, part merchandising & design studio, part ad agency.

Strategy

Insights

  • Channel Audits

  • Audience Insights

  • Culture Trends

  • Competitor Analysis

  • Research Design

  • Market/Consumer Research

Positioning

  • Brand Audits

  • Brand Strategy

  • Brand Positioning

  • Brand Playbook

  • Channel Strategy

  • Product Positioning

  • Merchandising Strategy

  • Partnership Strategy

  • Campaign Strategy

Design

Development

  • Visual Identity

  • Design Direction

  • Brand Creation

  • Brand Style Guide

  • Product Development

  • Packaging

  • E-Commerce Design

  • UX/UI

  • Web/Mobile

  • Physical & Spatial Design

Campaign

  • Core Creative Ideation

  • Integrated GTM Development

  • High-Value Production

  • Agile Production

  • Road Mapping

Production

  • Episodic Content

  • Video/Photo

  • Post-Production

  • Podcasts

  • Broadcast/Livestream

  • Run of Show

Amplification

Community

  • Creator & Influencer Playbook

  • Creator & Influencer Curation

  • Creator Direction & Collaboration

  • Community Management

  • Community Audit & Analysis 

  • Partnership Management

Experiential

  • Consumer Events

  • Trade Events

  • Pop-Up & Permanent Retail

  • Sponsorship Activations

Social

  • Channel Management

  • Campaign Management

  • Customer Engagement

  • Customer Service

What We Do

Built, strategized and designed by the creative community’s most brilliant minds, our expertise transcends traditional discovery, insight, and strategy—it fuels impactful go-to-market activation that sparks real-world transformation. We are part think tank, part merchandising & design studio, part ad agency.

  • Insights

    • Channel Audits

    • Audience Insights

    • Culture Trends

    • Competitor Analysis

    • Research Design

    • Market/Consumer Research

    Positioning

    • Brand Audits

    • Brand Strategy

    • Brand Positioning

    • Brand Playbook

    • Channel Strategy

    • Product Positioning

    • Merchandising Strategy

    • Partnership Strategy

    • Campaign Strategy

  • Development

    • Visual Identity

    • Design Direction

    • Brand Creation

    • Brand Style Guide

    • Product Development

    • Packaging

    • E-Commerce Design

    • UX/UI

    • Web/Mobile

    • Physical & Spatial Design

    Campaign

    • Core Creative Ideation

    • Integrated GTM Development

    • High-Value Production

    • Agile Production

    • Road Mapping

    Production

    • Episodic Content

    • Video/Photo

    • Post-Production

    • Podcasts

    • Broadcast/Livestream

    • Run of Show

  • Community

    • Creator & Influencer Playbook

    • Creator & Influencer Curation

    • Creator Direction & Collaboration

    • Community Management

    • Community Audit & Analysis 

    • Partnership Management

    Experiential

    • Consumer Events

    • Trade Events

    • Pop-Up & Permanent Retail

    • Sponsorship Activations

    Social

    • Channel Management

    • Campaign Management

    • Customer Engagement

    • Customer Service

Who We’ve Worked With

Intel logo on a gray background
Black checkmark logo on a gray background
Steelseries logo on a gray background.
Black and white Starbucks logo featuring a mermaid with a crown
Disney logo in black text on a gray background
Google logo in black on a gray background.
TikTok logo in black on a gray background
Netflix logo with black text on gray background
Western Digital logo with stylized "W" icon
Text saying 'Paramount' in stylized, cursive font on a gray background.
SanDisk logo
Thermador logo with star symbol on gray background.
Bosch logo with stylized "H" symbol on a gray background.
LVMH logo on a gray background
Portrait of a man with short hair and facial hair, wearing a black shirt, looking directly at the camera.
Black and white portrait of a man wearing glasses and a dark shirt against a white background.
Black and white portrait of a man wearing glasses and a dark shirt, smiling with short hair.
Black and white portrait of a middle-aged woman with light hair, wearing a dark turtleneck sweater. She is looking directly at the camera with a neutral expression.
Black and white portrait of a person with long hair, smiling, wearing a dark top, set against a plain background.
Black and white portrait of a woman with long dark hair and a serious expression, wearing a dark blouse.

Jiin Ryu, Sr Director, Creative Operations

Jennifer Young, Group Creative Director

Jimmy Choo logo on a gray background
Levi's logo in black text on a gray background
Spotify logo featuring a black circle with three curved lines and the word 'Spotify' in black text on a gray background.
Undercover Jun Takahashi logo on a gray background.

Who We Are

Black and white portrait of a person with glasses smiling, wearing a dark top.
Black and white portrait of a smiling woman with long hair.
Easterseals logo with dot pattern in orange and gray text on a light background.

Grant Barth, President & Chief Strategy Officer

Andre Filip, CEO

Christine Whitaker, CFO

Matt Sharkey, CMO

Black and white portrait of a woman with glasses and long hair, wearing a dark top, on a white background.
Black and white portrait of a person with long straight hair wearing a dark top, facing forward.

Joanna Gardner, VP Account Services

Leah Drosehn, SVP Account Services

Marla Steinwald, Director, Project Management

Emily Reed, Group Creative Director