SmartMagic is the creative superpower behind the world’s most remarkable brands. Equal parts brand strategy, creative studio and global advertising agency, SmartMagic is a creative company that deftly understands how to translate business goals into impactful strategy and execution.

Who We Are

Portrait of a man with short hair and facial hair, wearing a black shirt, looking directly at the camera.
Black and white portrait of a man wearing glasses and a dark shirt against a white background.
Black and white portrait of a middle-aged woman with light hair, wearing a dark turtleneck sweater. She is looking directly at the camera with a neutral expression.

Lauren Kusmierczak
Executive Creative Director

Brooke Estell
Creative Director

Black and white portrait of a person with long straight hair wearing a dark top, facing forward.
Black and white portrait of a smiling woman with long hair.

Leah Drosehn
SVP Account Services

Marla Steinwald
Director, Project Management

Grant Barth
President & Chief Strategy Officer

Who We’ve Worked With

What We Do

Built, strategized and designed by the creative community’s most brilliant minds, our expertise transcends traditional discovery, insight, and strategy—it fuels impactful go-to-market activation that sparks real-world transformation. We are part think tank, part merchandising & design studio, part ad agency.

  • Insights

    • Channel Audits

    • Audience Insights

    • Culture Trends

    • Competitor Analysis

    • Research Design

    • Market/Consumer Research

    Positioning

    • Brand Audits

    • Brand Strategy

    • Brand Positioning

    • Brand Playbook

    • Channel Strategy

    • Product Positioning

    • Merchandising Strategy

    • Partnership Strategy

    • Campaign Strategy

  • Development

    • Visual Identity

    • Design Direction

    • Brand Creation

    • Brand Style Guide

    • Product Development

    • Packaging

    • E-Commerce Design

    • UX/UI

    • Web/Mobile

    • Physical & Spatial Design

    Campaign

    • Core Creative Ideation

    • Integrated GTM Development

    • High-Value Production

    • Agile Production

    • Road Mapping

    Production

    • Episodic Content

    • Video/Photo

    • Post-Production

    • Podcasts

    • Broadcast/Livestream

    • Run of Show

  • Community

    • Creator & Influencer Playbook

    • Creator & Influencer Curation

    • Creator Direction & Collaboration

    • Community Management

    • Community Audit & Analysis 

    • Partnership Management

    Experiential

    • Consumer Events

    • Trade Events

    • Pop-Up & Permanent Retail

    • Sponsorship Activations

    Social

    • Channel Management

    • Campaign Management

    • Customer Engagement

    • Customer Service

What We Do

Strategized, built, and designed by the most brilliant minds in business and creative, our expertise goes beyond traditional discovery, insight, and strategy. It powers impactful go-to-market activation that drives real-world transformation. We are part think tank, part design studio, and part ad agency.

Strategy

Insights

  • Channel Audits

  • Audience Insights

  • Culture Trends

  • Competitor Analysis

  • Research Design

  • Market/Consumer Research

Positioning

  • Brand Audits

  • Brand Strategy

  • Brand Positioning

  • Brand Playbook

  • Channel Strategy

  • Product Positioning

  • Merchandising Strategy

  • Partnership Strategy

  • Campaign Strategy

Design

Development

  • Visual Identity

  • Design Direction

  • Brand Creation

  • Brand Style Guide

  • Product Development

  • Packaging

  • E-Commerce Design

  • UX/UI

  • Web/Mobile

  • Physical & Spatial Design

Campaign

  • Core Creative Ideation

  • Integrated GTM Development

  • High-Value Production

  • Agile Production

  • Road Mapping

Production

  • Episodic Content

  • Video/Photo

  • Post-Production

  • Podcasts

  • Broadcast/Livestream

  • Run of Show

Amplification

Community

  • Creator & Influencer Playbook

  • Creator & Influencer Curation

  • Creator Direction & Collaboration

  • Community Management

  • Community Audit & Analysis 

  • Partnership Management

Experiential

  • Consumer Events

  • Trade Events

  • Pop-Up & Permanent Retail

  • Sponsorship Activations

Social

  • Channel Management

  • Campaign Management

  • Customer Engagement

  • Customer Service