The Great Pumpkin goes global.
For the second year running, SmartMagic brought two of the world’s most iconic brands together, taking Starbucks x Peanuts from a beloved collaboration to a global cultural moment.
Timed to the 60th anniversary of It’s the Great Pumpkin, Charlie Brown, we helped bring the Great Pumpkin to Starbucks stores around the world – pairing a story generations have grown up with and the season Starbucks helped turn into a phenomenon.
The result: a partnership built on something bigger than nostalgia. Friendship, ritual, and the unmistakable feeling that fall is officially here.
"Great partnerships start with an authentic 'why,' and this one is as simple as it gets. Starbucks is where friends gather every day, and Peanuts has spent generations reminding us that happiness is being a friend.
Bringing those two ideas together, from original artwork created with the Peanuts team to the Great Pumpkin welcoming Pumpkin Spice Latte season around the world, gave us something bigger than either brand could say on its own.”
Grant Barth
President & CSO, SmartMagic
This partnership launched in more markets than any partnership before it showing up in the United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific markets.
A beloved fall tradition into a shared global moment.
Pumpkin Spice moments into pieces of collectable correspondence.
Linus became the perfect expression of PSL anticipation – believing in the return of something seasonal, familiar and worth waiting for.
A postage-themed visual system inspired by Charles Schulz’s own love of letter writing,we tapped into the resurgence of pen pals to bring Peanuts heritage into the present.
