Thermador
360 Campaign & Experiential

Brand Activation + Digital + Social + Video + OOH + Print + Experiential

Thermador’s Most Significant Launch in 13 Years
300 Products, One Defining Moment

SmartMagic produced a cinematic long-form film campaign, Live Exceptional, and an immersive private concert with One Republic to herald Thermador’s largest product launch in 13 years. Thermador unveiled over 300 groundbreaking products in a campaign designed to inspire, disrupt, and redefine the luxury appliance space.

A stage setup with a large star-shaped structure displaying a wavy pattern under blue and purple lighting. In the foreground, there are transparent chairs and curved white sofas. A person stands near a kitchen set with modern appliances in the background.
Display of a futuristic device with a digital screen showing food, set in a dimly lit room with blue spotlights and modern furniture.
Thermador Masterpiece Collection stovetop ad featuring redesigned cooktop with star-shaped burners and control knobs, tagline 'Powerfully Innovative. Beautifully Integrated.'
Thermador professional kitchen range with double oven and stovetop
Modern kitchen with stainless steel appliances, woman in white outfit
Modern kitchen with induction cooktop, sautéed vegetables in a pan, raw steaks on a tray, bowls of fresh vegetables, and an olive oil bottle.
Rotisserie chicken roasting in oven with roasted vegetables and asparagus with lemon.
Modern living room with a built-in wine fridge, armchair, potted plant, and decorative items on a cabinet
Close-up of a modern gas cooktop burner with a star-shaped grate and blue flames.
Person adjusting the settings on a stainless steel oven using a control knob.
Modern kitchen with stainless steel stove, pots, tagine, and spice rack on a marble countertop.